THOR is a bold, purpose-driven wellness and nutrition brand committed to transforming lives through sincerity, knowledge, and high-quality offerings. Founded in 2025, THOR blends modern biohacking and ancient wellness wisdom to deliver everything from fitness-focused meals to motivational education. With a focus on holistic transformation mind and body THOR empowers customers to take charge of their health journey.

The aim of this project was to develop a brand identity that captures THOR’s commitment to transformation, transparency, and value. With a strong presence in Dharamshala, the brand balances modern design sensibilities with earthy authenticity, emphasizing wellness as a lifestyle not a luxury.