Cocktail Gearbox is a modern cocktail brand that blends craft, chemistry, and culture into every sip. Designed for a new-age audience that values both aesthetic and experience, the brand reimagines how cocktails are perceived — turning mixology into a form of art and expression.

The goal was to create a bold, experimental, and futuristic identity that captures the essence of innovation in flavor and form. Every element — from logo to packaging — reflects precision, rhythm, and the kinetic energy of a gearbox in motion.

Concept

The core idea behind “Gearbox” was to represent the mechanics of mixology — how flavors, textures, and spirits come together in perfect synchronization. The branding draws inspiration from industrial design and liquid motion, merging metallic textures with vibrant gradients to symbolize fluidity meeting machinery.

Deliverables

• Brand Identity Design

• Packaging & Label Design

• Social Media Visual Language

• Website UI Direction

• Brand Guidelines

Tone & Positioning

Energetic. Experimental. Unapologetically bold.n sensibilities with earthy authenticity, emphasizing wellness as a lifestyle not a luxury.